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In my sessions with CEO’s, we often talk about their strategy. Most leaders love to talk about strategy because this is the area of their business that allows them to dream of a limitless future.

Many envision a large company with hundreds of happy team members, customers who sing their praises and a personally shortened work week because things are working so smoothly.

Others talk about a world where they have no employees, thousands of clients that require limited support and a highly profitable online resource or product.

Whatever their dreams are is not significant because what they are describing ISN’T strategy. At best these are their plans.

Strategy is what makes you different than everyone else. We’ll talk more about this - but for now, when someone asks you “What is your Strategy?” - you should frame your answer in terms of what makes you unique within your industry.