Interview - Robert Brady

Comments (1) by Sean Burke

Robert Brady is the president and lead designer of Robrady, a Sarasota based design firm.  Robrady is the design force behind many cutting-edge innovations.  In this interview with Sean, you will hear Rob discuss:

  • what it is like being in the “eye candy” business;
  • the increased importance of design in business;
  • how design is used to create a competitive advantage;
  • the definition of Total Brand Synergy;
  • how he determines if there is a market for his innovations;
  • and much more.

To learn about Robrady’s design innovations, such as the Segway, the electric scooter and the electric motorcycle, please click here.

 
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One comment...What do you think?

  1. Posted by Al & Jill Holmen 4th November, 2008 at 9:53 pm

    Win you guys, that’s our boy involved! What fun, Erik! Go, Robrady, Rob and everyone!

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