Think Fast. Visualize your very best client. Got em?

Now jot down some specific things that make them the best or answer these questions:

• What is their annual revenue?
• What industry are they in?
• Why are they so good? (is it because they pay on time, buy all of your services, understand your shortfalls, bring you to the table when making big decisions, etc.) Write as many of these down as you can
• What is that client’s demographics/psychographics makes them so attractive?
• Where are they located?
• How many employees do they have?

Once you feel like you have a good working description save it. Come back a few days later and make sure that it still seems correct.

Next you will want to share it with your management team. We will talk about that next.