Business Coaching – Worth The Price

September 8th, 2010 by Sean Burke

In an article published in the Harvard Business Review, What Can Coaches Do for You?HBR conducted a survey of 140 leading coaches and invited five experts to comment on the findings.

Do companies and executives get value from their coaches?

When HBR asked coaches to explain the healthy growth of their industry, they said that clients keep coming back because “coaching works.

Two of the more interesting findings:

  • Ten years ago, most companies engaged a coach to help fix toxic behavior at the top.
  • Today, most coaching is about developing the capabilities of high-potential performers.

BOTTOMLINE: “Coaching as a business tool continues to gain legitimacy, but the fundamentals of the industry are still in flux. In this market, as in so many others today, the old saw still applies: Buyer beware.”

SUGGESTION: Watch the video “Begin At The Executive Level – But Don’t Stop There!

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