Robert Brady is the president and lead designer of Robrady, a Sarasota based design firm.  Robrady is the design force behind many cutting-edge innovations.  In this interview with Sean, you will hear Rob discuss:

• what it is like being in the “eye candy” business;
• the increased importance of design in business;
• how design is used to create a competitive advantage;
• the definition of Total Brand Synergy;
• how he determines if there is a market for his innovations;
• and much more.

To learn about Robrady’s design innovations, such as the Segway, the electric scooter and the electric motorcycle, please click here.