“Here is the 30,000 foot view of our Business Model”
“If we look from 30,000 feet, the Democratic race is all but over”
“Hold on, hold on – we are too in the weeds -let’s look at this from 30,000 feet”
From Venture Capital pitches to Political Campaign analysis this term 30,000 foot view gets kicked around as much as – “at the end of the day”, “SWAG”, “circle back”, “ping”… insert your favorite jargon term here _____. (if you can’t think of one, here is the business jargon dictionary).
In fact, I heard this three times today…so it got me thinking, what are the origins of this term. I thought it had to be from the airline industry since most flights cruise around 30,000 feet. So I googled it – “30,000 foot view” – here are some of the results:
- There is a company that sells financial software that gives a 30,000 foot view
- A flickr user that shares with the world pictures from 30,000 feet
- Network Security Case Study
- A speech quote from Obama vowing to outlaw Business Jargon as words that dumb people use to seem smart
But guess what, even with a good 20 minutes into a google/wiki search – no luck. Here is my offer, if someone can post a comment with the origin of this term (from a business context), I’ll send them one of our Six Disciplines Branded MP3 Players.
Ready, Set, Go!
