Robert Brady is the president and lead designer of Robrady, a Sarasota based design firm. Robrady is the design force behind many cutting-edge innovations. In this interview with Sean, you will hear Rob discuss:
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what it is like being in the “eye candy” business;
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the increased importance of design in business;
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how design is used to create a competitive advantage;
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the definition of Total Brand Synergy;
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how he determines if there is a market for his innovations;
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and much more.
To learn about Robrady’s design innovations, such as the Segway, the electric scooter and the electric motorcycle, please click here.
