Project Better Place is an intriguing concept…their Mission (which is simple and easy to remember) is to make the world a better place, one electric car at a time. Outside of the fact that this is an ambitious project what I find very curious is how they plan on selling recharging as a subscription-based service.

They are looking at the Total Cost of Ownership of the vehicle, service, fueling (charging)… extremely innovative and a requirement to support the infrastructure that they will have to build (my guess).

I want to get their CEO, Shai Agassi on our CEO Insights show – anyone know him?