By now most of you have likely heard that just recently Starbucks closed it’s doors to customers for a few hours in order to do something very important – train it’s team. This very public event got me thinking about what they were doing so I asked Julie at my local store what happened.

She shared with me that the training focused on how to deliver the perfect beverage. So they reinforced – how to make a shot of espresso, how much to pour in the cup, what type of experience each customer should have – you know the basics.

I was encouraged that Howard Schultz is getting back to the roots of the company – coffee and clients. I’m pretty sure they didn’t talk about music labels and upcoming artist releases.

In fact it reminds me of the TV ad, where the CEO brings in his entire management team and shares with them that they just got fired from their oldest client. He then proceeds to hand out airline tickets for each person to go visit their clients – leaving one for himself – a ticket to go see the client who just fired them. Remember that one?

Don’t forget the basics.